I led the brand identity design for The Natural Hair Studio, crafting a visual identity that seamlessly blended a boutique-like aesthetic with the values of its sophisticated clientele, who embrace the beauty of natural African hair. The design drew inspiration from a subtle African aesthetic, incorporating clean typography and refined visual elements to reflect a sense of modernity and cultural pride. This cohesive art direction ensured that the brand resonated with its target audience, delivering an elegant yet authentic representation of natural hair care.